A website can be used as a medium for many different marketing strategies to help your business grow. The web has a far wider reach than any other form of advertising. Your website will be the center of your company`s online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per-click advertising programs.
Web App or Software as a service (SaaS) is an alternative to the standard software installation in the business environment (traditional model) where a company has to build the server, develop or install the application and configure it.
In Web App, the company does not pay for the software itself. Instead, it works like a rental. They have the authorization to use it for a period of time and pay for the software that they are using. Company need not also to purchase and maintain a costly server machine, for the Web App is cloud based.
Digital Marketing today is very different from what Marketing was a few decades ago. Through the Internet, dedicated software, and other hi-tech web apps, marketers can gather much more data today. They also have a wider range of tools with which to influence consumers.
Digital marketing allows companies to analyze and quantify their campaigns. Unlike physical newspaper adverts, for example, digital ads can tell us what readers did when they saw the ad.
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